Branding for Oh My Greece : Unlock the feeling
Marketing Greece’s Campaign
Client: Marketing Greece
Agency: Frank & Fame © 2019
President & Executive Creative Director: Thanasis Papathanasiou
Head Creative Director: Panos Mouzakitis
Creative Director: Giannis Vassilopoulos
Associate Creative Director: Michael Asikopoulos
Copywriters: Ismini Kakoura/Sifis Miliarakis
Strategic Planner: Nora Malamidou
Art Director: Giannis Vassilopoulos/Maria Kozari Mela
Director: Mike Bekos
Music: Rabbeats
How do you communicate a brand that’s your country of origin, without using cliches?
Well, instead we communicated a feeling: the OMG! (Oh! My Greece!) one.
We designed various brand identity proposals for Oh! My Greece. One of them was the depicted, using the speech bubble and exclamation point as the main visual elements.
Disclaimer: I do not claim ownership of the logos or photos used in these designs. Copyrights and/or trademarks used belong to their respective owners and are not being sold.
