Concept & Art Direction for KFC’s Recruitment Ads

Client: KFC
Agency: Frank & Fame 2018
Creative Direction: Giannis Vassilopoulos
Copywriter: Sifis Miliarakis
Design - Art Direction: Maria Kozari Mela

Colonel Sanders is the founder of KFC, a witty and rather iconic love brand. The brief was to create an appealing recruitment campaign targeted to young people. Inspirational quotes with a witty tone of voice were the core message of the campaign.

Disclaimer: I do not claim ownership of the KFC logo used in these designs. Copyrights and/or trademarks used belong to their respective owners and are not being sold.

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