Art Direction for KFC’s Out of Home Campaign
Client: KFC
Agency: Frank & Fame 2018
Creative Direction: Giannis Vassilopoulos
Design - Art Direction: Maria Kozari Mela
KFC Greece’s partners with Aggelakis S.A., a premium quality poultry farming business.
The brief was to raise awareness about the greekness of KFC’s raw materials used in chicken meals. The insights used are witty and humorous phrases used in greek slang.
Disclaimer: I do not claim ownership of the KFC logo used in these designs. Copyrights and/or trademarks used belong to their respective owners and are not being sold.