Branding & Packaging for Natural Supplements
Client: Eucosmia
Agency: McCann Athens © 2017
Creative Direction: Sonia Haritidi / Eleftheria Petropoulou
Design - Art Direction: Maria Kozari Mela
The brief was to design the packaging for the product series called Dokimon, a brand of natural supplements that will enhance memory, eliminate cough, reduce hair loss, strengthen the joints.
Disclaimer: I do not claim ownership of the Dokimon and Eucosmia logos used in this packaging designs. Copyrights and/or trademarks used belong to their respective owners and are not being sold. All texts derive from www.eucosmia.com
Mount Athos is inhabited by monks over 10 centuries and is one of the few pristine areas with wild plants and great variety of flora, as it has remained unaffected by the heavy industrial pollutants. Thus, the naturally or biologically producted products related to traditional foods as olive oil, honey, olives, wine and herbs.
This effort being undertaken by EUCOSMIA in order to organize and distribute this traditional and beneficial heritage outside the Mount Athos borders. At the same time strengthens the food producers sector with the networking capabilities that it provides. Always moving in this context, EUCOSMIA ensure the quality and purity of the products, using the most present-day types of certification. The word EUCOSMIA is a word of ancient greek origin bases to the "εὖ" that means well and the το noun "cosmos". In neo-hellenic attributed to decorum, decency morals and modesty in appearance. The brand will be launching natural supplements that will enhance memory, eliminate cough, reduce hair loss, strengthen the joints and make sleep under the product series called Dokimon.
